Pop-Tarts’ Edible Mascot Campaign Shows Value of Activation Strategy

sports. media. finance.

Sports Rights Bubble Narrative “Overstated and Under Researched”

sports. media. finance.

Group Licensing Could Help Solve College Sports’ Revenue Sharing Problem

sports. media. finance.

Sports Properties May Need Production Capabilities to Maximize Rights Revenues

sports. media. finance.

Look for ‘Local Legends’ to Make Resurgence

sports. media. finance.

State of JohnWallStreet Address

sports. media. finance.

Classic & Retro Toys Could Be Sports’ Next Big Licensing Opportunity

sports. media. finance.

Future of Fights Sports May Largely Be In Studios

sports. media. finance.

Leagues Can Expand On-Ramp to Fandom with Reading and Elementary School Integrations

sports. media. finance.

Adelson Buys Mavs in Effort to Unlock Multi-Billion Dollar Casino Opportunity

sports. media. finance.

Constant Change to Team IP Threatens to Affect Long-Term Brand Value

Ebersol’s Infinite Athlete Striving to be ‘Google Maps’ for Sports Innovation