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New Episode of TSA: Whitecaps and the Economics of Canadian Sports Markets

May 20, 2026

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3 min read

New Episode of TSA: Whitecaps and the Economics of Canadian Sports Markets

The Sports Advisors discuss the viability of Canadian markets for American sports leagues amid unfavorable foreign exchange dynamics. They also explore what it says about MLS if a club with solid attendance and a strong local identity cannot find a buyer willing to keep it in Vancouver.

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Women’s Sports Fragmentation Forcing Brands to Rethink Marketing Approach

May 19, 2026

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4 min read

Women’s Sports Fragmentation Forcing Brands to Rethink Marketing Approach

Brands investing in women's sports need a multi-channel strategy that includes digital media, social media, athlete-as-influencers, and onsite activations above/beyond broadcast distribution.

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New Episode of BBOC: St. John’s University Director of Athletics Ed Kull

May 14, 2026

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3 min read

New Episode of BBOC: St. John’s University Director of Athletics Ed Kull

Corey Leff and Michael Schreiber sit down with St. John’s University Vice President & Director of Athletics, Ed Kull.

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Enhanced Games Bets Sports Can Sell Biohacking to Masses

May 12, 2026

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4 min read

Enhanced Games Bets Sports Can Sell Biohacking to Masses

The Enhanced Games, a new competition that allows its athletes to use performance-enhancing substances banned by established sports bodies under medical supervision debuts Memorial Day weekend.

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