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New Episode of JaneWallStreet’s ATT: Siegelman Stable Founder and CEO Max Siegelman

On the latest episode of JaneWallStreet Presents: At The Table, a biweekly podcast exploring the intersection of sports, media, and finance through the lens of (mostly) female decision-makers, JaneWallStreet Executive Chair Deirdre Lester sits down with Siegelman Stable Founder and CEO Max Siegelman. In this hour-long conversation, the two surface and explore a range of actionable insights, including: use local licenses to break into sports, why women’s sports fashion has room to run, and how authentic cultural partnerships enhance the fan experience.

JohnWallStreet

Women’s Sports Drawing Same Audience as Men’s Leagues in Aggregate

Nov 10, 2026

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4 min read

Women’s Sports Drawing Same Audience as Men’s Leagues in Aggregate

Women’s sports properties often claim to have a differentiated audience than their male counterparts. But that framing is incorrect and certain to lead to incorrect decisions being made. Fandom is horizontal and the majority of women's sports fans, those who attend and watch, are people engaging with the major sports leagues.

JohnWallStreet

New Episode of TSA: Maximizing the Value of a Championship

Nov 5, 2026

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4 min read

New Episode of TSA: Maximizing the Value of a Championship

In the latest episode, four JohnWallStreet Advisory Advisors discuss how rights owners, including the Milwaukee Brewers and Golden State Valkyries, can go about maximizing the value of a championship. Key takeaways from the 50-minute conversation: play the long game, convert championship success into enduring fandom, teams have 90 days to turn increased attention into lasting relationships, and championships do not fundamentally increase sponsorship value.

JohnWallStreet

Live Sports Coming to Algorithm-Driven Feeds on Discovery Platforms

Nov 3, 2026

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5 min read

Live Sports Coming to Algorithm-Driven Feeds on Discovery Platforms

Over the last 90 days, TikTok has quietly started including full sports broadcasts within users’ feeds. It’s believed the strong performance will prompt the company to add more live sports and that other discovery platforms could quickly follow suit, potentially creating several new distributional channels for rights owners.

JohnWallStreet

New Episode of BBOC: Syracuse University Director of Athletics Bryan Blair

Oct 29, 2026

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3 min read

New Episode of BBOC: Syracuse University Director of Athletics Bryan Blair

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Syracuse University Director of Athletics Bryan Blair. The trio discussed treating fundraising as a math equation, Central New York’s renaissance creating a premium growth opportunity for SU, youth sports being a revenue stream, NIL vehicle and fan pipeline, and much more.

JohnWallStreet

Announcing the Professionalization of College Sports Summit (Jan. 25, 2027)

Oct 27, 2026

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3 min read

Announcing the Professionalization of College Sports Summit (Jan. 25, 2027)

JohnWallStreet will gather 100 of the most influential individuals across college sports on the morning of the College Football Playoff National Championship Game (January 25) for a half-day of interactive learning, idea sharing and high-level networking. We’ll explore how various athletic departments are adapting to their new fiscal reality, where outside capital and new operating models fit in, and how premium experiences and conference-level initiatives are driving incremental revenue. We’ll also examine how universities measure athletics’ broader contribution to their institutions and justify increased investment to their programs.

JohnWallStreet

New Episode of JaneWallStreet’s ATT: PLL Co-Founder Paul Rabil

Oct 22, 2026

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4 min read

New Episode of JaneWallStreet’s ATT: PLL Co-Founder Paul Rabil

On the latest episode of JaneWallStreet Presents: At The Table, a biweekly podcast exploring the intersection of sports, media, and finance through the lens of (mostly) female decision-makers, JaneWallStreet Executive Chair Deirdre Lester sits down with Premier Lacrosse League Co-Founder, President and Chief Creative Officer Paul Rabil. The two surface and discuss a range of actionable insights, including how challenger leagues can use their first media deal to build a case for the next one, why they should build an investor base that brings more than capital, and why pro leagues are best positioned to rebuild recreational sports.

JohnWallStreet

Teams Rethinking Ticketing Strategy to Maximize Single-Game Upside

Oct 20, 2026

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4 min read

Teams Rethinking Ticketing Strategy to Maximize Single-Game Upside

How pro sports organizations are going about filling their buildings is changing. Teams are increasingly retaining inventory to sell on a single-game basis rather than committing those seats to season ––or miniature–– ticket packages. And the expectation is that more organizations will retain an even larger share of single-game ticketing inventory in the years ahead.

JohnWallStreet

New Episode of TSA: TV Bundle Economics and the Future of National Rights

Oct 15, 2026

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4 min read

New Episode of TSA: TV Bundle Economics and the Future of National Rights

In the latest episode, four JohnWallStreet Advisory advisors explain how the decline in local media rights values to nearly zero for many MLB, NBA and NHL teams —and shrinking spending on entertainment programming— seemingly offers a preview of what a highly consolidated, lower-margin video distribution business is most likely to yield for national sports rights in the years ahead. Key insights from the 55-minute conversation include: rights owners looking to replace lost revenues should create new content assets and rethink how games are broadcast, altcasts offer a path to monetization and the general market, investing in fan identity infrastructure can drive revenue growth, and more.

JohnWallStreet

AI Is More Than a Single Sponsorship Category

Oct 13, 2026

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4 min read

AI Is More Than a Single Sponsorship Category

Bayern Munich signed two AI partners in less than a calendar month this past summer. The two pacts make it clear that AI is more than a single sponsorship category. The question is just how partners can coexist before their deals begin to cannibalize one another?

JohnWallStreet

New Episode of JaneWallStreet’s ATT: SPORT BEACH CEO Beth Sidhu

Oct 8, 2026

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3 min read

New Episode of JaneWallStreet’s ATT: SPORT BEACH CEO Beth Sidhu

On the latest episode of JaneWallStreet Presents: At The Table, JaneWallStreet Executive Chair Deirdre Lester sits down with SPORT BEACH CEO Beth Sidhu. In this 55-minute conversation, the two explore Cannes’ value as a deal-making hub, why athlete partnerships should go beyond name, image, and likeness, why the ongoing sports boom comes with a deadline to deliver, and more.

JohnWallStreet

Beauty Brands Are Coming for Sports—and They Want More Than Exposure

Oct 6, 2026

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5 min read

Beauty Brands Are Coming for Sports—and They Want More Than Exposure

Beauty presents a distinct opportunity because brands within the category are decidedly investing to reach female fans. The industry also has an $11.4 billion global advertising budget and has historically spent little with rights owners and holders. Rights owners and holders must offer beauty brands more than visibility. However, properties that can successfully pair access to the demo with engaging on-site activations and measurable gains in awareness, purchase intent, and/or sales should be positioned to capture an outsized portion of the fast-growing category’s spend.

JohnWallStreet

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New Episode of JaneWallStreet’s ATT: Siegelman Stable Founder and CEO Max Siegelman

Women’s Sports Drawing Same Audience as Men’s Leagues in Aggregate

New Episode of TSA: Maximizing the Value of a Championship

Live Sports Coming to Algorithm-Driven Feeds on Discovery Platforms

New Episode of BBOC: Syracuse University Director of Athletics Bryan Blair

Announcing the Professionalization of College Sports Summit (Jan. 25, 2027)

New Episode of JaneWallStreet’s ATT: PLL Co-Founder Paul Rabil

Teams Rethinking Ticketing Strategy to Maximize Single-Game Upside

New Episode of TSA: TV Bundle Economics and the Future of National Rights

AI Is More Than a Single Sponsorship Category

New Episode of JaneWallStreet’s ATT: SPORT BEACH CEO Beth Sidhu

Beauty Brands Are Coming for Sports—and They Want More Than Exposure

JohnWallStreet

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