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New Episode of BBOC: Big 12 Conference Commissioner Brett Yormark

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Big 12 Conference Commissioner Brett Yormark. The trio discuss: creating new assets and IP, leveraging brand partnerships to reach and engage with fans, the athletic, academic, and commercial upside that exists abroad, and much more.

Sep 17, 2026

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4 min read

Unveiling JohnWallStreet IQ’s 2027 Programming Calendar

JohnWallStreet launched its IQ program in February 2025. The membership community, now 165+ strong, connects senior decision-makers across sports, media and finance interested in exchanging ideas, tackling shared challenges and building meaningful relationships with peers in safe, off-record environments.

Sep 15, 2026

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2 min read

Announcing JaneWallStreet's Inaugural Female Front Office Forum

JaneWallStreet will host its inaugural Female Front Office Forum on November 12. We’ll bring together a curated room of owners, operators and investors ––male and female–– for a morning of candid conversation and peer-to-peer learning. The sessions will cover audience growth, the evolving sports-capital landscape, and club membership programs. We’ll also dive into women’s sports and how sports properties can better understand and serve female fans.

Sep 10, 2026

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3 min read

New Episode of TSA: LSU vs SEC

In the latest episode, four JohnWallStreet Advisory Advisors discuss LSU taking on the SEC in court and how college football’s growing legal uncertainty changes the risk calculus for schools, brands and media partners. Key themes, insights and takeaways from the hour-long conversation include: the enforcement paradox, governance chaos shouldn’t tank media rights values, centralized leadership would help, buy the controversy, and more.

Sep 9, 2026

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3 min read

Zuffa Running UFC, WWE Playbook in Attempt to Mainstream Boxing, Again

Ryan Garcia is set to defend his WBC welterweight title against Conor Benn on Saturday night in Las Vegas. The event represents Zuffa’s first attempt at running its UFC and WWE promotional playbook on a tentpole boxing card built for its Paramount partnership.

Sep 8, 2026

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5 min read

New Episode of BBOC: Georgia Tech Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Georgia Institute of Technology Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones. The four discuss running each revenue vertical like an individual business, Under Armour’s promise to restore school tradition and expand choice, borrowing from the Braves’ playbook and much more.

Sep 3, 2026

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4 min read

Cash Flow – Not Just Appreciation – Attracts XGL Franchise Buyers

The MoonPay X Games League completed its inaugural Summer Season championship in late July. It was also the first with team owners, including UNA Sports Group, in attendance.

Sep 1, 2026

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4 min read

New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

On the latest episode of JaneWallStreet Presents: At The Table, Deirdre Lester sits down with Trailblazing Sports Group Founder Sara Gotfredson. In this hour-long conversation, the two surface and talk through a multitude of actionable insights including: women’s sports outperform on favorability and purchase intent, the need for a multichannel strategy in women's sports, a trio of emerging Olympic sports that provide an accessible brand entry point, and much more.

Aug 27, 2026

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3 min read

New Episode of TSA: The USTA and U.S. Open

In the latest episode, The Sports Advisors discuss the U.S. Open and offer up some free, unsolicited advice to new USTA CEO Craig Tiley. Key insights and takeaways from the 55-minute conversation include: screens represent the USTA's most scalable growth opportunity, player access is the next premium frontier, rights owners should choose partners that elevate their events, and creators provide path to the general market.

Aug 26, 2026

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4 min read

Announcing the AI Playbook II Summit Lineup

JohnWallStreet is hosting its AI Playbook II Summit on October 21. The event will focus on how some of the more technologically sophisticated companies and organizations are applying AI to real challenges and generating tangible business results. Featured speakers are set to include: Krishna Bhagavathula (NBA), Saj Cherian (Fanatics), George Hanna (Los Angeles Clippers and Intuit Dome), and Alison Nabatoff (Spurs Sports & Entertainment).

Aug 25, 2026

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3 min read

New Episode of BBOC: University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb. The four discuss how integrating campus and athletics creates an unmatched brand proposition, why reinvestment and flexibility must be prioritized when working with private equity, and how local activation differentiates school-level patch partnerships.

Aug 20, 2026

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4 min read

Live Native Enterprise Tech Demos Create New Commercial Inventory

AI and enterprise tech brands are increasingly looking for and buying the chance to demonstrate their product inside the game.

Aug 18, 2026

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4 min read

New Episode of BBOC: East Carolina University Director of Athletics Jon Gilbert

On the latest episode of JohnWallStreet Presents: Big Business on Campus, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with East Carolina University Director of Athletics Jon Gilbert. The trio discuss how athletic departments can leverage local advantages to create outsized value, using content to fund competitive ambition, turning fan affinity into recurring revenue, and more.

Aug 13, 2026

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4 min read

New Episode of TSA: Making MLS Major League

In the latest episode, The Sports Advisors offer up some free, unsolicited advice for new MLS Commissioner Larry Berg. Domestic soccer fans prioritize players and performance; Berg must bridge the league's ownership divide and eliminate GAM/TAM; transfer-fee revenue should be reinvested in domestic building blocks; and MLS should be thinking hemispherically and embrace a tri-cast distribution model.

Aug 12, 2026

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4 min read

Announcing the '26 Youth Sports Summit Lineup

JohnWallStreet’s Youth Sports Summit will bring together key operators, stakeholders, and investors for a half-day of candid conversation, actionable intelligence and peer-to-peer networking. We’ll unpack the latest trends, examine emerging business models and talk through the structural shifts impacting participation, development and commercialization in a closed-door, off-record environment.

Aug 11, 2026

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3 min read

New Episode of JaneWallStreet’s ATT: Jomboy Media CEO Courtney Hirsch

JaneWallStreet Executive Chair Deirdre Lester sits down with Jomboy Media CEO Courtney Hirsch for a discussion on building big, not broad, trust traveling off-platform, and creating new on-ramps to fandom.

Aug 6, 2026

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3 min read

Big3 Turning to Public Markets for Growth Capital

The Big3 is merging with Graf Global Corp. (TONT) in a SPAC deal that values Ice Cube’s 3-on-3 professional basketball league at $290 million (~$322 million enterprise value). The pitch to investors is that the SPAC proceeds will enable the league to sell another 8 to 12 teams, increase event inventory to ~50, push sponsor fees closer toward $5 million, and finally secure the broadcast deal it is after.

Aug 4, 2026

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4 min read

New Episode of BBOC: DePaul University Senior Vice President & Director of Athletics DeWayne Peevy

On the latest episode, Corey Leff and Michael Schreiber sit down with DePaul University Senior Vice President & Director of Athletics DeWayne Peevy. The trio touch on a multitude of actionable insights including why facilities still matter, how market presence fuels growth, and why relevance is greater than legacy.

Jul 30, 2026

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3 min read

New Episode of TSA: Local Sports Media

In the latest episode, The Sports Advisors talk local sports media. The unraveling of the regional sports network model is forcing rights owners to rethink how local games are produced, packaged and distributed. However, the NBA and NHL are taking different approaches.

Jul 29, 2026

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5 min read

Announcing the Fall '26 Sports & Media Huddle Lineup

Marc Lasry, Hillary Mandel, and George Pyne are set to speak.

Jul 28, 2026

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2 min read

New Episode of JaneWallStreet’s ATT: AUSL Commissioner Kim Ng

JaneWallStreet Executive Chair Deirdre Lester sits down with Athletes Unlimited Softball League (AUSL) Commissioner Kim Ng. In this 50-minute conversation, the two talk through a range of topics including creating more league viewing hours through market selection, the need to keep the game moving, converting adult participants into fans, and more.

Jul 23, 2026

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3 min read

MLS’ Moment of Truth and the Path to Tier-One Status

FIFA’s 2026 World Cup exceeded expectations off the field and gave many Americans the soccer bug for the first time.

Jul 21, 2026

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4 min read

New Episode of JaneWallStreet’s ATT: Rasenberger Media Founder Cathy Rasenberger

JaneWallStreet Executive Chair Deirdre Lester sat down with Rasenberger Media Founder & President and Sports Studio Co-Founder Cathy Rasenberger for a discussion on live sports altering the economics of free ad-supported television (or FAST), young fans and multiscreen consumption, FAST’s imminent consolidation era, and much more!

Jul 16, 2026

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3 min read

New Episode of TSA: Premium Sponsorship Inventory

The Sports Advisors discuss whether the Big12 and KU properly priced their new sponsorship inventory, why the value of a partnership extends beyond the rights fee, what the deals signal for the broader college market, and how technology could transform premium assets into personalized, dynamic opportunities.

Jul 15, 2026

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4 min read

$100 Million Growth Capital Raise Sets Stage for PLL to Capitalize on LA28, Pursue Franchise Sales

The Premier Lacrosse League (PLL) recently announced the closing of a $100 million Series E financing round led by Ares and Joe Tsai.

Jul 14, 2026

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5 min read

JohnWallStreet

New Episode of BBOC: Big 12 Conference Commissioner Brett Yormark

Unveiling JohnWallStreet IQ’s 2027 Programming Calendar

Announcing JaneWallStreet's Inaugural Female Front Office Forum

New Episode of TSA: LSU vs SEC

Zuffa Running UFC, WWE Playbook in Attempt to Mainstream Boxing, Again

New Episode of BBOC: Georgia Tech Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones

Cash Flow – Not Just Appreciation – Attracts XGL Franchise Buyers

New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

New Episode of TSA: The USTA and U.S. Open

Announcing the AI Playbook II Summit Lineup

New Episode of BBOC: University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb

Live Native Enterprise Tech Demos Create New Commercial Inventory

New Episode of BBOC: East Carolina University Director of Athletics Jon Gilbert

New Episode of TSA: Making MLS Major League

Announcing the '26 Youth Sports Summit Lineup

New Episode of JaneWallStreet’s ATT: Jomboy Media CEO Courtney Hirsch

Big3 Turning to Public Markets for Growth Capital

New Episode of BBOC: DePaul University Senior Vice President & Director of Athletics DeWayne Peevy

New Episode of TSA: Local Sports Media

Announcing the Fall '26 Sports & Media Huddle Lineup

New Episode of JaneWallStreet’s ATT: AUSL Commissioner Kim Ng

MLS’ Moment of Truth and the Path to Tier-One Status

New Episode of JaneWallStreet’s ATT: Rasenberger Media Founder Cathy Rasenberger

New Episode of TSA: Premium Sponsorship Inventory

$100 Million Growth Capital Raise Sets Stage for PLL to Capitalize on LA28, Pursue Franchise Sales

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