JohnWallStreet

New Episode of BBOC: Syracuse University Director of Athletics Bryan Blair

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Syracuse University Director of Athletics Bryan Blair. The trio discussed treating fundraising as a math equation, Central New York’s renaissance creating a premium growth opportunity for SU, youth sports being a revenue stream, NIL vehicle and fan pipeline, and much more.

Oct 29, 2026

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3 min read

Announcing the Professionalization of College Sports Summit (Jan. 25, 2027)

JohnWallStreet will gather 100 of the most influential individuals across college sports on the morning of the College Football Playoff National Championship Game (January 25) for a half-day of interactive learning, idea sharing and high-level networking. We’ll explore how various athletic departments are adapting to their new fiscal reality, where outside capital and new operating models fit in, and how premium experiences and conference-level initiatives are driving incremental revenue. We’ll also examine how universities measure athletics’ broader contribution to their institutions and justify increased investment to their programs.

Oct 27, 2026

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3 min read

New Episode of JaneWallStreet’s ATT: PLL Co-Founder Paul Rabil

On the latest episode of JaneWallStreet Presents: At The Table, a biweekly podcast exploring the intersection of sports, media, and finance through the lens of (mostly) female decision-makers, JaneWallStreet Executive Chair Deirdre Lester sits down with Premier Lacrosse League Co-Founder, President and Chief Creative Officer Paul Rabil. The two surface and discuss a range of actionable insights, including how challenger leagues can use their first media deal to build a case for the next one, why they should build an investor base that brings more than capital, and why pro leagues are best positioned to rebuild recreational sports.

Oct 22, 2026

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4 min read

Teams Rethinking Ticketing Strategy to Maximize Single-Game Upside

How pro sports organizations are going about filling their buildings is changing. Teams are increasingly retaining inventory to sell on a single-game basis rather than committing those seats to season ––or miniature–– ticket packages. And the expectation is that more organizations will retain an even larger share of single-game ticketing inventory in the years ahead.

Oct 20, 2026

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4 min read

New Episode of TSA: TV Bundle Economics and the Future of National Rights

In the latest episode, four JohnWallStreet Advisory advisors explain how the decline in local media rights values to nearly zero for many MLB, NBA and NHL teams —and shrinking spending on entertainment programming— seemingly offers a preview of what a highly consolidated, lower-margin video distribution business is most likely to yield for national sports rights in the years ahead. Key insights from the 55-minute conversation include: rights owners looking to replace lost revenues should create new content assets and rethink how games are broadcast, altcasts offer a path to monetization and the general market, investing in fan identity infrastructure can drive revenue growth, and more.

Oct 15, 2026

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4 min read

AI Is More Than a Single Sponsorship Category

Bayern Munich signed two AI partners in less than a calendar month this past summer. The two pacts make it clear that AI is more than a single sponsorship category. The question is just how partners can coexist before their deals begin to cannibalize one another?

Oct 13, 2026

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4 min read

New Episode of JaneWallStreet’s ATT: SPORT BEACH CEO Beth Sidhu

On the latest episode of JaneWallStreet Presents: At The Table, JaneWallStreet Executive Chair Deirdre Lester sits down with SPORT BEACH CEO Beth Sidhu. In this 55-minute conversation, the two explore Cannes’ value as a deal-making hub, why athlete partnerships should go beyond name, image, and likeness, why the ongoing sports boom comes with a deadline to deliver, and more.

Oct 8, 2026

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3 min read

Beauty Brands Are Coming for Sports—and They Want More Than Exposure

Beauty presents a distinct opportunity because brands within the category are decidedly investing to reach female fans. The industry also has an $11.4 billion global advertising budget and has historically spent little with rights owners and holders. Rights owners and holders must offer beauty brands more than visibility. However, properties that can successfully pair access to the demo with engaging on-site activations and measurable gains in awareness, purchase intent, and/or sales should be positioned to capture an outsized portion of the fast-growing category’s spend.

Oct 6, 2026

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5 min read

New Episode of BBOC: Northwestern University Combe Family Vice President for Athletics and Recreation Mark Jackson

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Northwestern University Combe Family Vice President for Athletics and Recreation Mark Jackson. The trio discuss growing gameday revenues while reducing venue capacity, devoting resources to team-level storytelling, investing in revenue drivers and title contenders, and much more.

Oct 1, 2026

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4 min read

Bundle Economics Came for RSNs First, National Rights Are Next

The decline in local media rights values to nearly zero for many MLB, NBA and NHL teams —and shrinking spending on entertainment programming— seemingly offers a preview of what a highly consolidated, lower-margin video distribution business is most likely to yield for national sports rights in the years ahead. Remember, the subscriber fees that power national rights spending are the same cable bundle-related dollars once used to purchase local rights.

Sep 29, 2026

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4 min read

New Episode of JaneWallStreet’s ATT: Kraft Analytics Group CEO Jessica Gelman

On the latest episode of JaneWallStreet Presents: At The Table, JaneWallStreet Executive Chair Deirdre Lester sits down with Kraft Analytics Group CEO and Sloan Sports Analytics Conference Co-Founder and Co-Chair Jessica Gelman. The two cover a range of actionable insights, including how women’s sports are attracting new fans, how AI could improve the fan experience and athlete performance, how open access, business outcomes and engaged alumni have fueled the growth of the MIT Sloan Sports Analytics Conference, and more.

Sep 24, 2026

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3 min read

New Episode of TSA: What Comes Next for the WNBA—and Who Should Lead It?

In the latest episode, four JohnWallStreet Advisory Advisors discuss how Cathy Engelbert’s tenure should be evaluated, what the WNBA should prioritize in its next commissioner, the priorities for the league’s next era, the risks that could derail its trajectory and more.

Sep 23, 2026

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4 min read

Maffei’s Horse Racing League Following F1’s Growth Playbook

Former Liberty Media CEO Greg Maffei and Skylark Founder and CEO Danny Epstien are out raising $30mm to bring a new team-based competition to thoroughbred racing. The pair see a historically prominent sport that still draws massive audiences for tentpole events but struggles to sustain interest between them, and believe, by applying elements of Maffei’s F1 playbook, they can deepen engagement among existing supporters while attracting a broader audience of sports fans and live-entertainment consumers.

Sep 22, 2026

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4 min read

New Episode of BBOC: Big 12 Conference Commissioner Brett Yormark

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Big 12 Conference Commissioner Brett Yormark. The trio discuss: creating new assets and IP, leveraging brand partnerships to reach and engage with fans, the athletic, academic, and commercial upside that exists abroad, and much more.

Sep 17, 2026

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4 min read

Unveiling JohnWallStreet IQ’s 2027 Programming Calendar

JohnWallStreet launched its IQ program in February 2025. The membership community, now 165+ strong, connects senior decision-makers across sports, media and finance interested in exchanging ideas, tackling shared challenges and building meaningful relationships with peers in safe, off-record environments.

Sep 15, 2026

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2 min read

Announcing JaneWallStreet's Inaugural Female Front Office Forum

JaneWallStreet will host its inaugural Female Front Office Forum on November 12. We’ll bring together a curated room of owners, operators and investors ––male and female–– for a morning of candid conversation and peer-to-peer learning. The sessions will cover audience growth, the evolving sports-capital landscape, and club membership programs. We’ll also dive into women’s sports and how sports properties can better understand and serve female fans.

Sep 10, 2026

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3 min read

New Episode of TSA: LSU vs SEC

In the latest episode, four JohnWallStreet Advisory Advisors discuss LSU taking on the SEC in court and how college football’s growing legal uncertainty changes the risk calculus for schools, brands and media partners. Key themes, insights and takeaways from the hour-long conversation include: the enforcement paradox, governance chaos shouldn’t tank media rights values, centralized leadership would help, buy the controversy, and more.

Sep 9, 2026

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3 min read

Zuffa Running UFC, WWE Playbook in Attempt to Mainstream Boxing, Again

Ryan Garcia is set to defend his WBC welterweight title against Conor Benn on Saturday night in Las Vegas. The event represents Zuffa’s first attempt at running its UFC and WWE promotional playbook on a tentpole boxing card built for its Paramount partnership.

Sep 8, 2026

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5 min read

New Episode of BBOC: Georgia Tech Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Georgia Institute of Technology Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones. The four discuss running each revenue vertical like an individual business, Under Armour’s promise to restore school tradition and expand choice, borrowing from the Braves’ playbook and much more.

Sep 3, 2026

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4 min read

Cash Flow – Not Just Appreciation – Attracts XGL Franchise Buyers

The MoonPay X Games League completed its inaugural Summer Season championship in late July. It was also the first with team owners, including UNA Sports Group, in attendance.

Sep 1, 2026

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4 min read

New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

On the latest episode of JaneWallStreet Presents: At The Table, Deirdre Lester sits down with Trailblazing Sports Group Founder Sara Gotfredson. In this hour-long conversation, the two surface and talk through a multitude of actionable insights including: women’s sports outperform on favorability and purchase intent, the need for a multichannel strategy in women's sports, a trio of emerging Olympic sports that provide an accessible brand entry point, and much more.

Aug 27, 2026

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3 min read

New Episode of TSA: The USTA and U.S. Open

In the latest episode, The Sports Advisors discuss the U.S. Open and offer up some free, unsolicited advice to new USTA CEO Craig Tiley. Key insights and takeaways from the 55-minute conversation include: screens represent the USTA's most scalable growth opportunity, player access is the next premium frontier, rights owners should choose partners that elevate their events, and creators provide path to the general market.

Aug 26, 2026

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4 min read

Announcing the AI Playbook II Summit Lineup

JohnWallStreet is hosting its AI Playbook II Summit on October 21. The event will focus on how some of the more technologically sophisticated companies and organizations are applying AI to real challenges and generating tangible business results. Featured speakers are set to include: Krishna Bhagavathula (NBA), Saj Cherian (Fanatics), George Hanna (Los Angeles Clippers and Intuit Dome), and Alison Nabatoff (Spurs Sports & Entertainment).

Aug 25, 2026

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3 min read

New Episode of BBOC: University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb. The four discuss how integrating campus and athletics creates an unmatched brand proposition, why reinvestment and flexibility must be prioritized when working with private equity, and how local activation differentiates school-level patch partnerships.

Aug 20, 2026

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4 min read

Live Native Enterprise Tech Demos Create New Commercial Inventory

AI and enterprise tech brands are increasingly looking for and buying the chance to demonstrate their product inside the game.

Aug 18, 2026

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4 min read

JohnWallStreet

New Episode of BBOC: Syracuse University Director of Athletics Bryan Blair

Announcing the Professionalization of College Sports Summit (Jan. 25, 2027)

New Episode of JaneWallStreet’s ATT: PLL Co-Founder Paul Rabil

Teams Rethinking Ticketing Strategy to Maximize Single-Game Upside

New Episode of TSA: TV Bundle Economics and the Future of National Rights

AI Is More Than a Single Sponsorship Category

New Episode of JaneWallStreet’s ATT: SPORT BEACH CEO Beth Sidhu

Beauty Brands Are Coming for Sports—and They Want More Than Exposure

New Episode of BBOC: Northwestern University Combe Family Vice President for Athletics and Recreation Mark Jackson

Bundle Economics Came for RSNs First, National Rights Are Next

New Episode of JaneWallStreet’s ATT: Kraft Analytics Group CEO Jessica Gelman

New Episode of TSA: What Comes Next for the WNBA—and Who Should Lead It?

Maffei’s Horse Racing League Following F1’s Growth Playbook

New Episode of BBOC: Big 12 Conference Commissioner Brett Yormark

Unveiling JohnWallStreet IQ’s 2027 Programming Calendar

Announcing JaneWallStreet's Inaugural Female Front Office Forum

New Episode of TSA: LSU vs SEC

Zuffa Running UFC, WWE Playbook in Attempt to Mainstream Boxing, Again

New Episode of BBOC: Georgia Tech Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones

Cash Flow – Not Just Appreciation – Attracts XGL Franchise Buyers

New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

New Episode of TSA: The USTA and U.S. Open

Announcing the AI Playbook II Summit Lineup

New Episode of BBOC: University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb

Live Native Enterprise Tech Demos Create New Commercial Inventory

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