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Maffei’s Horse Racing League Following F1’s Growth Playbook

Former Liberty Media CEO Greg Maffei and Skylark Founder and CEO Danny Epstien are out raising $30mm to bring a new team-based competition to thoroughbred racing. The pair see a historically prominent sport that still draws massive audiences for tentpole events but struggles to sustain interest between them, and believe, by applying elements of Maffei’s F1 playbook, they can deepen engagement among existing supporters while attracting a broader audience of sports fans and live-entertainment consumers.

JohnWallStreet

New Episode of BBOC: Big 12 Conference Commissioner Brett Yormark

Sep 17, 2026

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4 min read

New Episode of BBOC: Big 12 Conference Commissioner Brett Yormark

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Big 12 Conference Commissioner Brett Yormark. The trio discuss: creating new assets and IP, leveraging brand partnerships to reach and engage with fans, the athletic, academic, and commercial upside that exists abroad, and much more.

JohnWallStreet

Sep 15, 2026

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2 min read

Unveiling JohnWallStreet IQ’s 2027 Programming Calendar

JohnWallStreet launched its IQ program in February 2025. The membership community, now 165+ strong, connects senior decision-makers across sports, media and finance interested in exchanging ideas, tackling shared challenges and building meaningful relationships with peers in safe, off-record environments.

JohnWallStreet

Announcing JaneWallStreet's Inaugural Female Front Office Forum

Sep 10, 2026

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3 min read

Announcing JaneWallStreet's Inaugural Female Front Office Forum

JaneWallStreet will host its inaugural Female Front Office Forum on November 12. We’ll bring together a curated room of owners, operators and investors ––male and female–– for a morning of candid conversation and peer-to-peer learning. The sessions will cover audience growth, the evolving sports-capital landscape, and club membership programs. We’ll also dive into women’s sports and how sports properties can better understand and serve female fans.

JohnWallStreet

Sep 9, 2026

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3 min read

New Episode of TSA: LSU vs SEC

In the latest episode, four JohnWallStreet Advisory Advisors discuss LSU taking on the SEC in court and how college football’s growing legal uncertainty changes the risk calculus for schools, brands and media partners. Key themes, insights and takeaways from the hour-long conversation include: the enforcement paradox, governance chaos shouldn’t tank media rights values, centralized leadership would help, buy the controversy, and more.

JohnWallStreet

Zuffa Running UFC, WWE Playbook in Attempt to Mainstream Boxing, Again

Sep 8, 2026

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5 min read

Zuffa Running UFC, WWE Playbook in Attempt to Mainstream Boxing, Again

Ryan Garcia is set to defend his WBC welterweight title against Conor Benn on Saturday night in Las Vegas. The event represents Zuffa’s first attempt at running its UFC and WWE promotional playbook on a tentpole boxing card built for its Paramount partnership.

JohnWallStreet

New Episode of BBOC: Georgia Tech Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones

Sep 3, 2026

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4 min read

New Episode of BBOC: Georgia Tech Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Georgia Institute of Technology Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones. The four discuss running each revenue vertical like an individual business, Under Armour’s promise to restore school tradition and expand choice, borrowing from the Braves’ playbook and much more.

JohnWallStreet

Sep 1, 2026

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4 min read

Cash Flow – Not Just Appreciation – Attracts XGL Franchise Buyers

The MoonPay X Games League completed its inaugural Summer Season championship in late July. It was also the first with team owners, including UNA Sports Group, in attendance.

JohnWallStreet

New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

Aug 27, 2026

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3 min read

New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

On the latest episode of JaneWallStreet Presents: At The Table, Deirdre Lester sits down with Trailblazing Sports Group Founder Sara Gotfredson. In this hour-long conversation, the two surface and talk through a multitude of actionable insights including: women’s sports outperform on favorability and purchase intent, the need for a multichannel strategy in women's sports, a trio of emerging Olympic sports that provide an accessible brand entry point, and much more.

JohnWallStreet

New Episode of TSA: The USTA and U.S. Open

Aug 26, 2026

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4 min read

New Episode of TSA: The USTA and U.S. Open

In the latest episode, The Sports Advisors discuss the U.S. Open and offer up some free, unsolicited advice to new USTA CEO Craig Tiley. Key insights and takeaways from the 55-minute conversation include: screens represent the USTA's most scalable growth opportunity, player access is the next premium frontier, rights owners should choose partners that elevate their events, and creators provide path to the general market.

JohnWallStreet

Announcing the AI Playbook II Summit Lineup

Aug 25, 2026

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3 min read

Announcing the AI Playbook II Summit Lineup

JohnWallStreet is hosting its AI Playbook II Summit on October 21. The event will focus on how some of the more technologically sophisticated companies and organizations are applying AI to real challenges and generating tangible business results. Featured speakers are set to include: Krishna Bhagavathula (NBA), Saj Cherian (Fanatics), George Hanna (Los Angeles Clippers and Intuit Dome), and Alison Nabatoff (Spurs Sports & Entertainment).

JohnWallStreet

Aug 20, 2026

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4 min read

New Episode of BBOC: University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb. The four discuss how integrating campus and athletics creates an unmatched brand proposition, why reinvestment and flexibility must be prioritized when working with private equity, and how local activation differentiates school-level patch partnerships.

JohnWallStreet

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Maffei’s Horse Racing League Following F1’s Growth Playbook

New Episode of BBOC: Big 12 Conference Commissioner Brett Yormark

Unveiling JohnWallStreet IQ’s 2027 Programming Calendar

Announcing JaneWallStreet's Inaugural Female Front Office Forum

New Episode of TSA: LSU vs SEC

Zuffa Running UFC, WWE Playbook in Attempt to Mainstream Boxing, Again

New Episode of BBOC: Georgia Tech Director of Athletics Ryan Alpert and Executive Deputy Athletic Director Brent Jones

Cash Flow – Not Just Appreciation – Attracts XGL Franchise Buyers

New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

New Episode of TSA: The USTA and U.S. Open

Announcing the AI Playbook II Summit Lineup

New Episode of BBOC: University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb

JohnWallStreet

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