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New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

On the latest episode of JaneWallStreet Presents: At The Table, Deirdre Lester sits down with Trailblazing Sports Group Founder Sara Gotfredson. In this hour-long conversation, the two surface and talk through a multitude of actionable insights including: women’s sports outperform on favorability and purchase intent, the need for a multichannel strategy in women's sports, a trio of emerging Olympic sports that provide an accessible brand entry point, and much more.

JohnWallStreet

New Episode of TSA: The USTA and U.S. Open

Aug 26, 2026

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4 min read

New Episode of TSA: The USTA and U.S. Open

In the latest episode, The Sports Advisors discuss the U.S. Open and offer up some free, unsolicited advice to new USTA CEO Craig Tiley. Key insights and takeaways from the 55-minute conversation include: screens represent the USTA's most scalable growth opportunity, player access is the next premium frontier, rights owners should choose partners that elevate their events, and creators provide path to the general market.

JohnWallStreet

Announcing the AI Playbook II Summit Lineup

Aug 25, 2026

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3 min read

Announcing the AI Playbook II Summit Lineup

JohnWallStreet is hosting its AI Playbook II Summit on October 21. The event will focus on how some of the more technologically sophisticated companies and organizations are applying AI to real challenges and generating tangible business results. Featured speakers are set to include: Krishna Bhagavathula (NBA), Saj Cherian (Fanatics), George Hanna (Los Angeles Clippers and Intuit Dome), and Alison Nabatoff (Spurs Sports & Entertainment).

JohnWallStreet

Aug 20, 2026

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4 min read

New Episode of BBOC: University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb

On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb. The four discuss how integrating campus and athletics creates an unmatched brand proposition, why reinvestment and flexibility must be prioritized when working with private equity, and how local activation differentiates school-level patch partnerships.

JohnWallStreet

Live Native Enterprise Tech Demos Create New Commercial Inventory

Aug 18, 2026

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4 min read

Live Native Enterprise Tech Demos Create New Commercial Inventory

AI and enterprise tech brands are increasingly looking for and buying the chance to demonstrate their product inside the game.

JohnWallStreet

New Episode of BBOC: East Carolina University Director of Athletics Jon Gilbert

Aug 13, 2026

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4 min read

New Episode of BBOC: East Carolina University Director of Athletics Jon Gilbert

On the latest episode of JohnWallStreet Presents: Big Business on Campus, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with East Carolina University Director of Athletics Jon Gilbert. The trio discuss how athletic departments can leverage local advantages to create outsized value, using content to fund competitive ambition, turning fan affinity into recurring revenue, and more.

JohnWallStreet

New Episode of TSA: Making MLS Major League

Aug 12, 2026

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4 min read

New Episode of TSA: Making MLS Major League

In the latest episode, The Sports Advisors offer up some free, unsolicited advice for new MLS Commissioner Larry Berg. Domestic soccer fans prioritize players and performance; Berg must bridge the league's ownership divide and eliminate GAM/TAM; transfer-fee revenue should be reinvested in domestic building blocks; and MLS should be thinking hemispherically and embrace a tri-cast distribution model.

JohnWallStreet

Announcing the '26 Youth Sports Summit Lineup

Aug 11, 2026

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3 min read

Announcing the '26 Youth Sports Summit Lineup

JohnWallStreet’s Youth Sports Summit will bring together key operators, stakeholders, and investors for a half-day of candid conversation, actionable intelligence and peer-to-peer networking. We’ll unpack the latest trends, examine emerging business models and talk through the structural shifts impacting participation, development and commercialization in a closed-door, off-record environment.

JohnWallStreet

New Episode of JaneWallStreet’s ATT: Jomboy Media CEO Courtney Hirsch

Aug 6, 2026

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3 min read

New Episode of JaneWallStreet’s ATT: Jomboy Media CEO Courtney Hirsch

JaneWallStreet Executive Chair Deirdre Lester sits down with Jomboy Media CEO Courtney Hirsch for a discussion on building big, not broad, trust traveling off-platform, and creating new on-ramps to fandom.

JohnWallStreet

Big3 Turning to Public Markets for Growth Capital

Aug 4, 2026

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4 min read

Big3 Turning to Public Markets for Growth Capital

The Big3 is merging with Graf Global Corp. (TONT) in a SPAC deal that values Ice Cube’s 3-on-3 professional basketball league at $290 million (~$322 million enterprise value). The pitch to investors is that the SPAC proceeds will enable the league to sell another 8 to 12 teams, increase event inventory to ~50, push sponsor fees closer toward $5 million, and finally secure the broadcast deal it is after.

JohnWallStreet

Jul 30, 2026

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3 min read

New Episode of BBOC: DePaul University Senior Vice President & Director of Athletics DeWayne Peevy

On the latest episode, Corey Leff and Michael Schreiber sit down with DePaul University Senior Vice President & Director of Athletics DeWayne Peevy. The trio touch on a multitude of actionable insights including why facilities still matter, how market presence fuels growth, and why relevance is greater than legacy.

JohnWallStreet

Jul 29, 2026

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5 min read

New Episode of TSA: Local Sports Media

In the latest episode, The Sports Advisors talk local sports media. The unraveling of the regional sports network model is forcing rights owners to rethink how local games are produced, packaged and distributed. However, the NBA and NHL are taking different approaches.

JohnWallStreet

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New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

New Episode of TSA: The USTA and U.S. Open

Announcing the AI Playbook II Summit Lineup

New Episode of BBOC: University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb

Live Native Enterprise Tech Demos Create New Commercial Inventory

New Episode of BBOC: East Carolina University Director of Athletics Jon Gilbert

New Episode of TSA: Making MLS Major League

Announcing the '26 Youth Sports Summit Lineup

New Episode of JaneWallStreet’s ATT: Jomboy Media CEO Courtney Hirsch

Big3 Turning to Public Markets for Growth Capital

New Episode of BBOC: DePaul University Senior Vice President & Director of Athletics DeWayne Peevy

New Episode of TSA: Local Sports Media

JohnWallStreet

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