Stadium-anchored mixed-use real estate development is the ‘next frontier of sports alpha’ in North America and globally. JohnWallStreet has conducted a deep dive on the subject, speaking with 20+ C-level executives across sports and planning/development who’ve built stadium/arena districts to understand what works, what doesn’t, and critical success factors across projects. It’s the kind of access that only JohnWallStreet has.

We’ve since digested and analyzed those in-depth conversations and compiled a comprehensive report based on our extensive primary research. It touches on everything from design philosophy and market-specific adaptation to financial best practices and programming strategy.

If you’re building (or considering building) a stadium-anchored district this is your definitive strategic planning guide!

JohnWallStreet IQ members received a copy of the report as part of their membership late last week. Non-IQ Members can purchase a single copy of the report below.

Thematic Pricing Options

Key Thematic Takeaways Include:

  • Projects should be ‘human-centered’ and serve broader community needs

  • Secondary anchors are necessary to broaden appeal and create recurring non- event-day activity

  • Having a significant residential component is essential to create year-round foot traffic

  • Rights owners must develop real estate capabilities internally or through strategic partnerships to effectively capitalize on the opportunity

  • Projects in secondary market require meaningful public sector participation and all stakeholders need to be aligned