# JohnWallStreet > sports. media. finance. This file provides information about JohnWallStreet to help large language models understand and reference this publication's content. ## Posts - [New Episode of BBOC: East Carolina University Director of Athletics Jon Gilbert](https://www.johnwallstreet.com/p/new-episode-of-bboc-east-carolina-university-director-of-athletics-jon-gilbert): On the latest episode of JohnWallStreet Presents: Big Business on Campus, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with East Carolina University Director of Athletics Jon Gilbert. The trio discuss how athletic departments can leverage local advantages to create outsized value, using content to fund competitive ambition, turning fan affinity into recurring revenue, and more. - [New Episode of TSA: Making MLS Major League](https://www.johnwallstreet.com/p/new-episode-of-tsa-making-mls-major-league): In the latest episode, The Sports Advisors offer up some free, unsolicited advice for new MLS Commissioner Larry Berg. Domestic soccer fans prioritize players and performance; Berg must bridge the league's ownership divide and eliminate GAM/TAM; transfer-fee revenue should be reinvested in domestic building blocks; and MLS should be thinking hemispherically and embrace a tri-cast distribution model. - [Announcing the Youth Sports Summit Lineup](https://www.johnwallstreet.com/p/announcing-the-youth-sports-summit-lineup): JohnWallStreet’s Youth Sports Summit will bring together key operators, stakeholders, and investors for a half-day of candid conversation, actionable intelligence and peer-to-peer networking. We’ll unpack the latest trends, examine emerging business models and talk through the structural shifts impacting participation, development and commercialization in a closed-door, off-record environment. - [New Episode of JaneWallStreet’s ATT: Jomboy Media CEO Courtney Hirsch](https://www.johnwallstreet.com/p/new-episode-of-janewallstreet-s-att-jomboy-media-ceo-courtney-hirsch): JaneWallStreet Executive Chair Deirdre Lester sits down with Jomboy Media CEO Courtney Hirsch for a discussion on building big, not broad, trust traveling off-platform, and creating new on-ramps to fandom. - [Big3 Turning to Public Markets for Growth Capital](https://www.johnwallstreet.com/p/big3-turning-to-public-markets-for-growth-capital): The Big3 is merging with Graf Global Corp. (TONT) in a SPAC deal that values Ice Cube’s 3-on-3 professional basketball league at $290 million (~$322 million enterprise value). The pitch to investors is that the SPAC proceeds will enable the league to sell another 8 to 12 teams, increase event inventory to ~50, push sponsor fees closer toward $5 million, and finally secure the broadcast deal it is after. - [New Episode of BBOC: DePaul University Senior Vice President & Director of Athletics DeWayne Peevy](https://www.johnwallstreet.com/p/new-episode-of-big-business-on-campus-depaul-university-senior-vice-president-director-of-athletics): On the latest episode, Corey Leff and Michael Schreiber sit down with DePaul University Senior Vice President & Director of Athletics DeWayne Peevy. The trio touch on a multitude of actionable insights including why facilities still matter, how market presence fuels growth, and why relevance is greater than legacy. - [New Episode of TSA: Local Sports Media](https://www.johnwallstreet.com/p/new-episode-of-tsa-local-sports-media): In the latest episode, The Sports Advisors talk local sports media. The unraveling of the regional sports network model is forcing rights owners to rethink how local games are produced, packaged and distributed. However, the NBA and NHL are taking different approaches. - [Announcing the Fall '26 Sports & Media Huddle Lineup](https://www.johnwallstreet.com/p/announcing-the-fall-26-sports-media-huddle-lineup): Marc Lasry, Hillary Mandel, and George Pyne are set to speak. - [New Episode of JaneWallStreet’s ATT: AUSL Commissioner Kim Ng](https://www.johnwallstreet.com/p/new-episode-of-janewallstreet-s-att-ausl-commissioner-kim-ng): JaneWallStreet Executive Chair Deirdre Lester sits down with Athletes Unlimited Softball League (AUSL) Commissioner Kim Ng. In this 50-minute conversation, the two talk through a range of topics including creating more league viewing hours through market selection, the need to keep the game moving, converting adult participants into fans, and more. - [MLS’ Moment of Truth and the Path to Tier-One Status](https://www.johnwallstreet.com/p/mls-moment-of-truth-and-the-path-to-tier-one-status): FIFA’s 2026 World Cup exceeded expectations off the field and gave many Americans the soccer bug for the first time. - [New Episode of JaneWallStreet’s ATT: Rasenberger Media Founder Cathy Rasenberger](https://www.johnwallstreet.com/p/new-episode-of-janewallstreets-att-rasenberger-media-founder-cathy-rasenberger): JaneWallStreet Executive Chair Deirdre Lester sat down with Rasenberger Media Founder & President and Sports Studio Co-Founder Cathy Rasenberger for a discussion on live sports altering the economics of free ad-supported television (or FAST), young fans and multiscreen consumption, FAST’s imminent consolidation era, and much more! - [New Episode of TSA: Premium Sponsorship Inventory](https://www.johnwallstreet.com/p/new-episode-of-tsa-premium-sponsorship-inventory): The Sports Advisors discuss whether the Big12 and KU properly priced their new sponsorship inventory, why the value of a partnership extends beyond the rights fee, what the deals signal for the broader college market, and how technology could transform premium assets into personalized, dynamic opportunities. - [$100 Million Growth Capital Raise Sets Stage for PLL to Capitalize on LA28, Pursue Franchise Sales](https://www.johnwallstreet.com/p/100-million-growth-capital-raise-sets-stage-for-pll-to-capitalize-on-la28-pursue-franchise-sales): The Premier Lacrosse League (PLL) recently announced the closing of a $100 million Series E financing round led by Ares and Joe Tsai.